COMEX

Working as a trusted partner with paint group Comex (part of PPG Group) for over fifteen years, this relationship spanned a number of significant organisational and industry-wide changes. We collaborated closely with their in-house team, combining our knowledge of consumer behaviour and innovative trends to develop a highly responsive and market-led business strategy.

We led on the development of a compelling and innovative brand personality through engaging content and the evolution of a creative visual identity, with photography and art direction used to showcase Comex’s authentic values and heritage.

 We have developed new audiences, maximising the potential to create real emotional connection, through trend-led content. Our strategy has driven impact across multiple industries, and stimulated fruitful collaborations in the worlds of fashion, architecture and interiors.

Having produced Comex’s annual high-end trend book ‘Colorlife’ for many years, we recently added another layer of collateral in the form of a ‘primer’ aimed more directly at the consumer market and tapping into the wider public interest in the role that colour can play in our lives.

 An inspirational voice within the global trend sector, Comex has developed a confident position as a regional specialist, raising the profile of Mexican design on the international stage.

 “Quality content is highly valued and appreciated by our consumers today. The content they produce demonstrates their knowledge of our brand and their understanding of our audience.”

Claudia Garibay Huarte, Gerente ColorLife, Comex